Cruz azul tequila12/30/2023 ![]() But the deal fell through, leaving them with too much inventory and too little cash. Eager to grow, the partners accepted the offer and doubled production. The decanters of Clase Azul's various tequilas and mezcal Clase Azul TequilaĪnother critical turning point came during the 2008 financial crisis, when Clase Azul was approached by a group of wealthy celebrities interested in making an investment in return for a stake in the company. Within six months, sales had tripled, and Sanchez joined the company to manage its finances. Instead, they set up their own import company, Tequilas Premium Inc., which they used to import and distribute Clase Azul products to the United States for two years until 2005, when Southern Glazer’s Wine & Spirits, the world’s largest alcohol importer and distributor, picked up the brand. Sanchez read it and told him not to sign: it would give the importer all rights to Lomeli’s business in the United States. In 2002 Lomeli contacted Juan Sanchez, a children friend and brother of his first wife, who was working as a banker in San Francisco and asked him to review a contract in English-which he could not read-that he had received from an importer he had been using in San Diego. ![]() Lomeli was inspired by Zaldívar, the work he was doing, and how it benefited those he employed, and they decided to work together. In 2001 Lomeli was introduced to Tomás Zaldívar, who was working with artisans in Santa Maria to make high-temperature ceramics, the kind needed to properly package tequila. Over the course of the next two decades, the company grew in fits and starts, with several defining moments along the way. In 2000, the first bottle of Tequila Clase Azul Reposado, which takes up to 12 months to age in wooden casks, came on the market. The word “clase” popped into his head, and like that Clase Azul was born. What better name for his tequila, he thought, than “azul,” the Spanish word for blue? He traveled to Mexico City to trademark the name, only to find that it had already been taken. Lomeli had eyes for the female star, Barbara Mori. In the late 1990s, a Mexican telenovela called Azul Tequila was all the rage. He wanted to make high-quality tequila and put it in bottles so beautiful that they would only be upcycled. Previous releases in the Nuestros Recuerdos series include Sabores in 2021 and Colores in 2022, which were dedicated to the flavours and colours of Día de Muertos respectively.Įarlier this year, Clase Azul was awarded The Butterfly Mark for a second time, highlighting its continued commitment to sustainability in the luxury sector.The next year, Lomeli studied the arts of ceramic- and tequila-making, and in doing so, the vision for the company began to crystalize. The Tequila has aromatic notes of peach, pear, raisin, candied walnut, toasted wood and clove as well as tasting notes of peach, walnut, clove and cacao with a finish of cacao and cinnamon. “I opted for this kind of cask because Armagnac is a product that aligns with the values of Clase Azul México its small-scale production reflects the history and heritage of the region where it’s produced and ensures the transmission of ancestral knowledge and traditions.” “These casks’ unique character results from their provenance, Bas-Armagnac, where grapes grown in siliceous-clay soil end up imparting fine and complex fruit notes to the spirit. Tinoco said: “For this release, I selected casks which had previously contained Armagnac, a spirit with controlled designation of origin and the oldest in France. Master distiller Viridiana Tinoco undertook a 25-month ageing process for the release, with the añejo Tequila starting in American whiskey casks before being finished in Armagnac casks. The one-litre decanter has an ABV of 40% and an RRP of US$1,450. ![]() The expression will be available at the brand’s two boutiques in Los Cabos, Mexico, from 20 October. The packaging also comes with an 24-karat-gold ornament, which was hand-made by Mexican artisans from the Milagros de Latón workshop. The decanter features the cempasúchil blossom, with an illustration by Mexican artist Jimena Estíbaliz. The new Tequila, called Clase Azul Tequila Día de Muertos Edición Limitada Aromas, is part of a limited edition range that debuted in 2021.Īromas pays tribute to Día de Muertos (Day of the Dead), in particular the essence of cempasúchil blossoms, a ‘sharp, herbal’ fragrance that the brand says is central to the festival’s longstanding traditions. The decanter features illustrations by Mexican artist Jimena Estíbaliz Tequila brand Clase Azul has released the third edition of its annual Nuestros Recuerdos (‘Our Memories’) range.
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